MiVida Affairs

Not all events require marketing, social events like weddings, birthdays, christenings, funerals, do not necessary require marketing except your client would like to use the event to support a cause like charity or community development. Some corporate events and training may ask you to market their events and raise funds for them. However for association events and conferences, it is likely you would do little bit of marketing and funds raising. I’m not going to necessary bore you with the 5 Ps of marketing, but I may be chipping in some marketing basis you would need. ILLUSTRATION You have been given the contract to market and raise funds for a 3 days beauty exhibition in Lagos State, Nigeria of the 26th – 28th of November 2021. What would be your approach? 1. DETAILED INFORMATION ON THE EVENT:  This is the very first thing to get from your client. You need every single detail of the event.  Date, Theme, Venue, Number of expected participants,...

The venue of your event is very important, it has to relate directly to the theme of the event and also the atmosphere you want for your event. I’m going to be sharing basic tips to look out for when choosing the venue for your even. 1. Purpose/Theme: What is the purpose of your event? Is it family get together, wedding, birthday, conference or seminar? Your venue would have to serve to purpose of your event.       For instance you wouldn’t be looking for a conference center for a wedding. So as an event manager, you need to understand the purpose of your event. The theme of your event is different the purpose. While the purpose of the event is the event is the reason for the event, the theme is the expected atmosphere the event is to have. For a Cinderella themed wedding, you would be looking for a large hall, while a beach theme wedding you would be looking for a venue near a large body of water. 2. Estimated number of guest: It is importan...