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5 REASONS WHY YOU SHOULD BRAND YOUR SIDE HUSTLE

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You are probably thinking your side hustle is just another stream of income, a side business just to  bring in extra income to support your finances, but your side hustle is more than that. A side hustle is the new job security, probably your getaway from your 9-5 job. The way you present your business is the way your customers would approach it. If you want to get more  for and from your business and you want to stand out form your numerous competitors, then it's time you start thinking of branding your side hustle. If you are still in doubt, here are 5 reasons why you NEED to brand your side hustle. You want to breakthrough a clutter of competition: There are probably so many people doing the same side hustle as you are. When you brand your side hustle, you give your business a chance to stand on the same pedestal as your competitors, you may even end up outshining them if you are committed to branding your side hustle.      2. You want to reach your ideal cus...
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Event Management: Love & Lessons

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When venturing into a new career, you may not know what to expect, however you are hopeful that this new career brings fulfillment and you grow to love it 😍. It's the same way I felt when I first started my journey in event management. One year later and 13 events executed, I more than happy to share the lessons and what I've come to love about event management.  Therefore, I'm bringing you 5 lessons I've learned and 5 reasons I love event management.  5 LESSONS I'VE LEARNT FROM EVENT MANAGEMENT   1) Attention to details: For someone who can be a little carefree, paying attention to details is one hard lesson I’m still learning. Your client wants a perfect event, therefore, you have no choice than to pay attention to the slightest details. You need to have a keen eyes on every detail of your event. 2)    Anticipate: On my work table I have the words immediately but carefully. This is to help push away procrastination and ...
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ALL YOU NEED TO KNOW ABOUT EVENT MARKETING AND FUNDRAISING

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Not all events require marketing, social events like weddings, birthdays, christenings, funerals, do not necessary require marketing except your client would like to use the event to support a cause like charity or community development. Some corporate events and training may ask you to market their events and raise funds for them. However for association events and conferences, it is likely you would do little bit of marketing and funds raising. I’m not going to necessary bore you with the 5 Ps of marketing, but I may be chipping in some marketing basis you would need. ILLUSTRATION You have been given the contract to market and raise funds for a 3 days beauty exhibition in Lagos State, Nigeria of the 26th – 28th of November 2021. What would be your approach? 1. DETAILED INFORMATION ON THE EVENT:  This is the very first thing to get from your client. You need every single detail of the event.  Date, Theme, Venue, Number of expected participants,...
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