Posts

5 REASONS WHY YOU SHOULD BRAND YOUR SIDE HUSTLE

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You are probably thinking your side hustle is just another stream of income, a side business just to  bring in extra income to support your finances, but your side hustle is more than that. A side hustle is the new job security, probably your getaway from your 9-5 job. The way you present your business is the way your customers would approach it. If you want to get more  for and from your business and you want to stand out form your numerous competitors, then it's time you start thinking of branding your side hustle. If you are still in doubt, here are 5 reasons why you NEED to brand your side hustle. You want to breakthrough a clutter of competition: There are probably so many people doing the same side hustle as you are. When you brand your side hustle, you give your business a chance to stand on the same pedestal as your competitors, you may even end up outshining them if you are committed to branding your side hustle.      2. You want to reach your ideal cus...

5 Ways Event Managers Can Be Relevant In The COVID-19 Era

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  In this blog post, we join Mo, an amazing event manager who would teach us how to navigate as event managers in the pandemic. " So, it is no longer news that we are in the middle of a pandemic - Miss Rona is in town - and the events industry, which is largely dependent on face to face/physical human interaction has taken a big hit. So what now? Do we event managers pack our businesses up and find another gig that will thrive during this pandemic? I hear the face mask business is booming this period. Or do we stare this monster in the face and charge forward with our events? The answer is yes but not quite. We obviously cannot plan and execute physical events the way we know it, I mean there are laws against these things now and you could end up in jail or something. So here are 5 ways Mo’ thinks event managers can be relevant. You’re probably thinking, who is Mo’ and why do i need to listen to her? Well, I’m definitely not an authority in the event management industry. I refer...

5 Free Branding Apps For SMEs

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Dear SMEs , If you have decided to go ahead and brand your business yourself, then the content of this blog is for you.  Here are 5 easy to use applications to your business branding and you don't need to pay for them. 1) CANVA : This is an amazing easy to use graphic design application. Canva gives you all all the tools you need to design. You can choose from already created templates or create your design from scratch. It also allows you download your design either in PDF format or PNG.  2) LOGO MAKER : With logo maker you can create a simple brand logo in less than 5 minutes. There are amazing templates and logo icons to choose from. You also have the opportunity to change colors, fonts, and layout if you want. Logo maker is an interesting app to design simple brand or business logo.  3) INSHOT : What is branding without an interesting video to tell your story? With Inshot, you can create beautiful and interactive videos about your products and services in few minute...

COVID-19 Global Pandemic: How Event Managers Can Innovate

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Hello everyone, It's a fact that COVID-19 global pandemic has taken a toll on so many businesses including event management.  Out of concern I would like to ask my fellow event managers and colleagues, how are you coping in this global pandemic crisis? I know there are some many questions many questions going through your mind on how to remain relevant, the future of event management after COVID-19 and so on.  In this post I would try to answer some of the likely questions you may have been asking and I would also be giving you tips on how to remain relevant during this global pandemic.  1) WHAT IS EVENT MANAGEMENT DURING COVID-19? Currently during this COVID-19 pandemic, there are no physical events. Cities are on lock down and people are asked to practice social distancing. Most events have been postponed indefinitely or even canceled, others are happening online. The online events are either webinars or Zoom events. 2) HOW CAN EVENT MA...

ALL YOU NEED TO KNOW ABOUT EVENT MARKETING AND FUNDRAISING

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Not all events require marketing, social events like weddings, birthdays, christenings, funerals, do not necessary require marketing except your client would like to use the event to support a cause like charity or community development. Some corporate events and training may ask you to market their events and raise funds for them. However for association events and conferences, it is likely you would do little bit of marketing and funds raising. I’m not going to necessary bore you with the 5 Ps of marketing, but I may be chipping in some marketing basis you would need. ILLUSTRATION You have been given the contract to market and raise funds for a 3 days beauty exhibition in Lagos State, Nigeria of the 26th – 28th of November 2021. What would be your approach? 1. DETAILED INFORMATION ON THE EVENT:  This is the very first thing to get from your client. You need every single detail of the event.  Date, Theme, Venue, Number of expected participants,...

EVENT LOCATION: HOW TO PICK THE RIGHT VENUE FOR YOUR EVENT

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The venue of your event is very important, it has to relate directly to the theme of the event and also the atmosphere you want for your event. I’m going to be sharing basic tips to look out for when choosing the venue for your even. 1. Purpose/Theme: What is the purpose of your event? Is it family get together, wedding, birthday, conference or seminar? Your venue would have to serve to purpose of your event.       For instance you wouldn’t be looking for a conference center for a wedding. So as an event manager, you need to understand the purpose of your event. The theme of your event is different the purpose. While the purpose of the event is the event is the reason for the event, the theme is the expected atmosphere the event is to have. For a Cinderella themed wedding, you would be looking for a large hall, while a beach theme wedding you would be looking for a venue near a large body of water. 2. Estimated number of guest: It is importan...

Event Management: Love & Lessons

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When venturing into a new career, you may not know what to expect, however you are hopeful that this new career brings fulfillment and you grow to love it 😍. It's the same way I felt when I first started my journey in event management. One year later and 13 events executed, I more than happy to share the lessons and what I've come to love about event management.  Therefore, I'm bringing you 5 lessons I've learned and 5 reasons I love event management.  5 LESSONS I'VE LEARNT FROM EVENT MANAGEMENT   1) Attention to details: For someone who can be a little carefree, paying attention to details is one hard lesson I’m still learning. Your client wants a perfect event, therefore, you have no choice than to pay attention to the slightest details. You need to have a keen eyes on every detail of your event. 2)    Anticipate: On my work table I have the words immediately but carefully. This is to help push away procrastination and ...